MOROCCANOIL Treatment Purple

The iconic Moroccanoil Treatment – now with violet pigments to keep blonde, lightened and silver hair looking brighter, cooler and beautifully glossy.

Get all the smoothing, conditioning and shine-enhancing benefits of Moroccanoil Treatment while helping to combat unwanted brassy tones.

Specially created for blonde, highlighted, lightened, grey and silver hair, Treatment Purple combines nourishing argan oil with carefully balanced violet pigments that gradually neutralise unwanted yellow and orange tones.

Unlike a traditional purple shampoo that provides more immediate toning, Treatment Purple can be used between washes to maintain your colour over time while simultaneously smoothing frizz, conditioning and boosting shine.

WHY YOU'LL LOVE IT

• Gradually neutralises unwanted yellow and orange tones
• Helps keep blonde, highlighted and silver hair looking fresh between salon visits
• Smooths frizz and flyaways
• Boosts shine and radiance
• Conditions and softens the hair
• Improves manageability and helps detangle
• Helps speed up blow-drying time
• Provides protection against thermal damage
• Lightweight, argan oil-infused formula
• Can be applied to damp or dry hair
• Features the signature Moroccanoil fragrance

And there's some impressive consumer testing behind it: after one week of consistent use, 95% said it reduced brassiness, 95% said it helped maintain blonde tones between salon appointments and 91% considered it an essential part of their blonde-care routine.

BEST FOR

Blonde, highlighted, lightened, grey and silver hair that is prone to unwanted yellow or orange tones.

It's particularly useful for maintaining cooler-looking colour between purple-shampoo washes or salon appointmentswhile giving you the conditioning benefits of a hair oil at the same time.

HOW TO USE

Apply a small amount throughout damp or dry hair and style as usual.

Use 2–3 times per week, or as needed. Consistent use gives the best toning results.

On damp hair, use before styling to condition, smooth and improve manageability.

On dry hair, use a small amount to tame frizz and flyaways, add shine and help maintain cooler tones between washes.

For stronger toning, pair with Moroccanoil Blonde Perfecting Purple Shampoo and Conditioner.

Please note: Toning results vary depending on your starting colour, hair condition and porosity.

KEY INGREDIENTS

Argan Oil
Rich in vitamin E, essential fatty acids and antioxidants to help nourish and condition hair.

Linseed Extract
Derived from flaxseed and rich in essential fatty acids to help hair look and feel healthier.

Violet Pigments
Help neutralise unwanted warm, brassy tones while enhancing the depth, dimension and appearance of blonde and silver hair.

WHICH MOROCCANOIL TREATMENT IS RIGHT FOR YOU?

Original – choose this for the classic Moroccanoil experience, particularly for medium, thick or curly hair.

Light – choose this for fine hair or light-coloured hair where brassiness isn't a concern.

Purple – choose this for blonde, lightened, highlighted, grey or silver hair when controlling brassiness is a priority.